Bee Culture Project - Left Right Media (Austin, Texas)

[mk_page_section bg_stretch=”true” video_opacity=”0.5″ min_height=”400″ full_width=”true” js_vertical_centered=”true” padding_bottom=”0″ sidebar=”sidebar-1″][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][mk_fancy_title size=”40″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”0″ font_family=”none” align=”center”]Bee Culture[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#000000″ size=”24″ font_weight=”bold” font_style=”italic” txt_transform=”capitalize” font_family=”Playfair+Display” font_type=”google” align=”center”]America’s #1 Beekeeping Magazine gets a modern makeover.[/mk_fancy_title][vc_separator color=”custom” border_width=”3″ accent_color=”#1bab92″][mk_fancy_title color=”#000000″ size=”18″ line_height=”150″ txt_transform=”uppercase” letter_spacing=”2″ margin_top=”8″ margin_bottom=”0″ font_family=”none” align=”center”]Strategy + Web Design + App Design + Video + Ad Design + Marketing + Newsletter[/mk_fancy_title][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_single_image image=”470″ img_size=”large” alignment=”center”][/vc_column][/mk_page_section][mk_page_section sidebar=”sidebar-1″][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner is_fullwidth_content=”false”][vc_column_inner][mk_padding_divider][mk_fancy_title tag_name=”h4″ color=”#1eab92″ size=”24″ font_weight=”400″ font_style=”normal” txt_transform=”uppercase” margin_bottom=”0″ font_family=”Oswald” font_type=”google”]Goal[/mk_fancy_title][/vc_column_inner][/vc_row_inner][vc_row_inner is_fullwidth_content=”false”][vc_column_inner width=”1/2″][vc_column_text]As the #1 beekeeping magazine in the US, Bee Culture struggled to gain subscribers among a younger generation. Bee Culture wanted a digital solution to bring their magazine to a wider audience.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_blockquote style=”line-style” font_family=”Oswald” font_type=”google” font_size_combat=”true” text_size=”23″]Build a magazine app and refresh the website to reach a younger audience.[/mk_blockquote][/vc_column_inner][/vc_row_inner][mk_padding_divider][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_single_image image=”471″ img_size=”large” alignment=”center”][/vc_column][/mk_page_section][mk_page_section padding_bottom=”20″ sidebar=”sidebar-1″][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner is_fullwidth_content=”false”][vc_column_inner][mk_padding_divider][mk_fancy_title tag_name=”h4″ color=”#1eab92″ size=”24″ font_weight=”400″ font_style=”normal” txt_transform=”uppercase” margin_bottom=”0″ font_family=”Oswald” font_type=”google”]Strategy[/mk_fancy_title][/vc_column_inner][/vc_row_inner][vc_row_inner is_fullwidth_content=”false”][vc_column_inner width=”1/2″][vc_column_text]

We identified that even though beekeeping has emerged as a popular trend, the new generation of young beekeepers weren’t connecting with the print magazine and a recent web redesign did not help them reach the goals they hoped for. Our solution directly targeted a younger generation that accesses information on mobile. We made a website that was responsive and automatically formatted on every device, from a desktop computer to an iPhone. We brought their magazine to mobile with an interactive app, so subscribers could more easily access the vast archive of Bee Culture resources.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_blockquote style=”line-style” font_family=”Oswald” font_type=”google” font_size_combat=”true” text_size=”23″]Modernize and move to mobile. [/mk_blockquote][/vc_column_inner][/vc_row_inner][mk_padding_divider][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section padding_bottom=”0″ sidebar=”sidebar-1″][vc_column width=”1/2″][vc_single_image image=”473″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_single_image image=”472″ img_size=”large” alignment=”center”][/vc_column][/mk_page_section][mk_page_section padding_top=”15″ sidebar=”sidebar-1″][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner is_fullwidth_content=”false”][vc_column_inner][mk_padding_divider][mk_fancy_title tag_name=”h4″ color=”#1eab92″ size=”24″ font_weight=”400″ font_style=”normal” txt_transform=”uppercase” font_family=”Oswald” font_type=”google”]Results[/mk_fancy_title][/vc_column_inner][/vc_row_inner][vc_row_inner is_fullwidth_content=”false”][vc_column_inner width=”1/2″][vc_column_text]Since the launch of the mobile edition and redesigned website, Bee Culture’s website traffic has quadrupled and email subscribers and mobile downloads have grown dramatically. Bee Culture now has more channels to keep its audience engaged, as well as more advertising and marketing capabilities for the magazine’s subscriptions, events, and educational resources. Their community of both new and veteran readers is beyond impressed with the new platforms we’ve designed.
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_padding_divider][mk_blockquote style=”line-style” font_family=”Oswald” font_type=”google” font_size_combat=”true” text_size=”23″]Bee Culture.com saw web traffic increase by 4x, setting the online beekeeping community abuzz.[/mk_blockquote][/vc_column_inner][/vc_row_inner][mk_padding_divider][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner][vc_column_inner width=”1/2″][mk_button dimension=”savvy” size=”large” url=”https://itunes.apple.com/us/app/bee-culture/id964614787?mt=8″ outline_skin=”custom” outline_active_color=”#1eab92″ outline_active_text_color=”#000000″ outline_hover_bg_color=”#ffffff” outline_hover_color=”#1eab92″]DOWNLOAD THE APP[/mk_button][/vc_column_inner][vc_column_inner width=”1/2″][mk_button dimension=”savvy” size=”large” url=”http://leftrightmedia.wpengine.com/life-in-the-finger-lakes/” align=”right” outline_skin=”custom” outline_active_color=”#1eab92″ outline_active_text_color=”#000000″ outline_hover_bg_color=”#ffffff” outline_hover_color=”#1eab92″]NEXT PROJECT[/mk_button][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section bg_image=”http://leftrightmedia.wpengine.com/wp-content/uploads/2015/11/We-are-LeftRight-duotone2.jpg” bg_image_portrait=”http://leftrightmedia.wpengine.com/wp-content/uploads/2016/08/We-are-LeftRight-duotone2-MOBILE.jpg” bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” video_opacity=”0.3″ min_height=”800″ full_width=”true” padding_top=”0″ padding_bottom=”0″ visibility=”hidden-sm” sidebar=”sidebar-1″][vc_column][vc_row_inner][vc_column_inner][mk_padding_divider size=”60″][mk_fancy_title color=”#ffffff” size=”55″ force_font_size=”true” size_phone=”30″ txt_transform=”uppercase” letter_spacing=”2″ font_family=”none” align=”center”]We are Left / Right.[/mk_fancy_title][mk_button dimension=”savvy” size=”large” url=”http://leftrightmedia.wpengine.com/contact/” align=”center” outline_skin=”custom” outline_active_color=”#ffffff” outline_hover_bg_color=”#fff600″ outline_hover_color=”#000000″]CONTACT US[/mk_button][mk_padding_divider size=”50″][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section bg_image=”http://leftrightmedia.wpengine.com/wp-content/uploads/2016/08/We-are-LeftRight-duotone2-MOBILE-e1474406889159.jpg” bg_position=”center bottom” bg_repeat=”no-repeat” bg_stretch=”true” video_opacity=”0.3″ min_height=”300″ full_width=”true” padding_top=”0″ padding_bottom=”0″ visibility=”visible-sm” sidebar=”sidebar-1″][vc_column][vc_row_inner][vc_column_inner][mk_padding_divider size=”60″][mk_fancy_title color=”#ffffff” size=”55″ force_font_size=”true” size_phone=”25″ txt_transform=”uppercase” letter_spacing=”2″ font_family=”none” align=”center”]We are Left / Right.[/mk_fancy_title][mk_button dimension=”savvy” size=”medium” url=”http://leftrightmedia.wpengine.com/contact/” align=”center” outline_skin=”custom” outline_active_color=”#ffffff” outline_hover_bg_color=”#fff600″ outline_hover_color=”#000000″]CONTACT US[/mk_button][mk_padding_divider size=”50″][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section]