[mk_page_section bg_stretch=”true” video_opacity=”0.5″ min_height=”400″ full_width=”true” js_vertical_centered=”true” padding_bottom=”0″ sidebar=”sidebar-1″][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][mk_fancy_title size=”40″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”0″ font_family=”none” align=”center”]Cayman Activity Guide[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#000000″ size=”24″ font_weight=”bold” font_style=”italic” txt_transform=”capitalize” font_family=”Playfair+Display” font_type=”google” align=”center”]The Cayman Island’s Top Travel Guide Receives A Modern Redesign[/mk_fancy_title][vc_separator color=”custom” border_width=”3″ accent_color=”#1bab92″][mk_fancy_title color=”#000000″ size=”18″ line_height=”150″ txt_transform=”uppercase” letter_spacing=”2″ margin_top=”8″ margin_bottom=”0″ font_family=”none” align=”center”]MAGAZINE LAYOUT DESIGN + ART DIRECTION + GRAPHIC DESIGN + ILLUSTRATION + ICON DESIGN + COPYWRITING + STRATEGY + PRINT PRODUCTION + ADVERTISING DESIGN + MAP DESIGN[/mk_fancy_title][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_single_image image=”1532″ img_size=”full” alignment=”center”][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner is_fullwidth_content=”false”][vc_column_inner][mk_fancy_title tag_name=”h4″ color=”#1eab92″ size=”24″ font_weight=”400″ font_style=”normal” txt_transform=”uppercase” margin_bottom=”0″ font_family=”Oswald” font_type=”google”]Goal[/mk_fancy_title][/vc_column_inner][/vc_row_inner][vc_row_inner is_fullwidth_content=”false”][vc_column_inner width=”1/2″][vc_column_text]The Cayman Activity Guide — a comprehensive map of everything to do, see and eat in the Cayman Islands — was a trusted resource in need of an update.
The competitor and media landscape had changed dramatically over the guide’s 20 year history, and our goal was to increase advertising revenue with a new strategy and redesign. With the magazine’s current and upcoming competitors in mind, we reconsidered every piece from a strategic perspective – advertising units, art direction, message hierarchy, content organization, and useful tools like maps and guide tips.
On the design side, Left Right Media set out to completely update the magazine’s cover, internal page layout, photography, typographical elements, and icons to add a renewed sense of energy and life to the Islands’ most popular travel guide.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_blockquote style=”line-style” font_family=”Oswald” font_type=”google” font_size_combat=”true” text_size=”23″]Our goal was to increase advertising revenue with a new strategy and redesign for Cayman’s leading guidebook.[/mk_blockquote][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner is_fullwidth_content=”false”][vc_column_inner][mk_fancy_title tag_name=”h4″ color=”#1eab92″ size=”24″ font_weight=”400″ font_style=”normal” txt_transform=”uppercase” margin_bottom=”0″ font_family=”Oswald” font_type=”google”]Strategy[/mk_fancy_title][/vc_column_inner][/vc_row_inner][vc_row_inner is_fullwidth_content=”false”][vc_column_inner width=”1/2″][vc_column_text]Art Direction
Both the client and Left Right Media were heavily inspired by vintage travel guides and field guides. We were drawn to a focus on iconography, color and type variation with less photography. These elements would help modernize the Cayman Activity Guide and set it apart from the competition, which are largely photography based.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_blockquote style=”line-style” font_family=”Oswald” font_type=”google” font_size_combat=”true” text_size=”23″]We reconsidered every piece from a strategic perspective.[/mk_blockquote][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_single_image image=”1554″ img_size=”full” add_caption=”yes” alignment=”center”][/vc_column][/mk_page_section][mk_page_section padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_single_image image=”1512″ img_size=”large” add_caption=”yes” alignment=”center”][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner is_fullwidth_content=”false”][vc_column_inner width=”1/2″][vc_column_text]Iconography
We created an icon set for each section of the guide, which adds an extra element of style and helps readers navigate the content easily. It was important that the seals and icons remain simple, flat, and monochromatic to stay in line with the vintage travel guide aesthetic of the project.
The same design principles were used to design the guide’s map. Bold lines, flat icons and modern type helped make the map immediately recognizable and understandable — giving just enough information without being overwhelming. [/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_blockquote style=”line-style” font_family=”Oswald” font_type=”google” font_size_combat=”true” text_size=”23″]Bold lines, flat icons and modern type helped make the map immediately recognizable and understandable[/mk_blockquote][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_single_image image=”1553″ img_size=”full” add_caption=”yes” alignment=”center”][vc_single_image image=”1550″ img_size=”full” add_caption=”yes” alignment=”center”][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner is_fullwidth_content=”false”][vc_column_inner][vc_column_text]Copywriting
The Guide’s copy hadn’t been updated in years, leaving it feeling uninspired, obsolete and stagnant. Left Right Media rewrote the Guide, using stronger calls-to-action and captivating headlines. Pull quotes added depth and gave the content more of a storyline. The Guide needed to not only be beautiful, but also useful. Our updated copy helps readers access important contact information, directions and guidelines much easier.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_single_image image=”1531″ img_size=”full” add_caption=”yes” alignment=”center”][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner is_fullwidth_content=”false”][vc_column_inner width=”1/2″][vc_column_text]Print Production
A crucial component of this project was selecting the right paper. The guide is meant to be taken everywhere — the beach, stuffed in a bag during an excursion, or tossed onto the nightstand after a long day of adventures. It needed to be durable without being too stiff. We consulted with multiple local printers to find the most cost-effective solution for our client. [/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_blockquote style=”line-style” font_family=”Oswald” font_type=”google” font_size_combat=”true” text_size=”23″]Upon relaunch, the guide’s newsstand demand was overwhelming, with tourists seeking out the guide after they had run out in just a matter of days. [/mk_blockquote][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_single_image image=”1540″ img_size=”full” add_caption=”yes” alignment=”center”][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner is_fullwidth_content=”false”][vc_column_inner][mk_fancy_title tag_name=”h4″ color=”#1eab92″ size=”24″ font_weight=”400″ font_style=”normal” txt_transform=”uppercase” margin_bottom=”0″ font_family=”Oswald” font_type=”google”]
Result
[/mk_fancy_title][/vc_column_inner][/vc_row_inner][vc_row_inner is_fullwidth_content=”false”][vc_column_inner width=”1/2″][vc_column_text]Cayman’s New Modern Guidebook
The magazine’s 20 year legacy was honored with this modern redesign. We extracted the most impactful and useful elements from the existing content, and elevated them to a new level with thoughtful design. The book is easy and delightful to read, leading tourists through every party of their Cayman vacation. Upon relaunch, the guide’s newsstand demand was overwhelming, with tourists seeking out the guide after they had run out in just a matter of days.
The Cayman Activity Guide’s updated design and function solidifies it’s usability for years to come. Our comprehensive style guide ensures that the new brand standards are applied in every application.
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_blockquote style=”line-style” font_family=”Oswald” font_type=”google” font_size_combat=”true” text_size=”23″]We extracted the most impactful and useful elements from the existing content, and elevated them to the next level[/mk_blockquote][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_single_image image=”1548″ img_size=”full” add_caption=”yes” alignment=”center”][/vc_column][/mk_page_section][mk_page_section padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_single_image image=”1563″ img_size=”full” add_caption=”yes” alignment=”center”][/vc_column][/mk_page_section][mk_page_section padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_single_image image=”1527″ img_size=”full” add_caption=”yes” alignment=”center”][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner is_fullwidth_content=”false”][vc_column_inner width=”1/2″][/vc_column_inner][vc_column_inner width=”1/2″][mk_button dimension=”savvy” size=”large” url=”https://leftright.media/cinnamon-shore-vacation-rental-community/” align=”right”]NEXT PROJECT[/mk_button][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section bg_color=”#000000″ bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” video_opacity=”0.3″ min_height=”400″ full_width=”true” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_row_inner][vc_column_inner][mk_padding_divider size=”60″][mk_fancy_title color=”#ffffff” size=”55″ force_font_size=”true” size_phone=”30″ txt_transform=”uppercase” letter_spacing=”2″ font_family=”none” align=”center”]Let’s Make Something Great Together.[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#ffffff” size=”24″ force_font_size=”true” size_phone=”16″ txt_transform=”none” letter_spacing=”2″ font_family=”none” align=”center”]+1 512 669 5685[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#ffffff” size=”24″ force_font_size=”true” size_phone=”16″ font_weight=”400″ txt_transform=”uppercase” letter_spacing=”2″ font_family=”none” align=”center”]info@leftright.media[/mk_fancy_title][mk_padding_divider size=”50″][mk_social_networks size=”medium” style=”simple-rounded” border_color=”#cccccc” icon_color=”#ffffff” icon_hover_color=”#eeeeee” align=”center” facebook=”https://www.facebook.com/leftrightmedia/” twitter=”https://twitter.com/lrmdesign” instagram=”https://www.instagram.com/leftrightmedia/” linkedin=”https://www.linkedin.com/company/left-right-media-llc/”][vc_column_text align=”center”]© Left Right Media 2015[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section]