[mk_page_section bg_stretch=”true” video_opacity=”0.5″ min_height=”400″ full_width=”true” js_vertical_centered=”true” padding_bottom=”0″ sidebar=”sidebar-1″][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][mk_fancy_title size=”40″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”0″ font_family=”none” align=”center”]Life in The Finger Lakes Magazine[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#000000″ size=”24″ font_weight=”bold” font_style=”italic” txt_transform=”capitalize” font_family=”Playfair+Display” font_type=”google” align=”center”]New York State’s wine region keeps pace with a growing digital landscape.[/mk_fancy_title][vc_separator color=”custom” border_width=”3″ accent_color=”#1bab92″][mk_fancy_title color=”#000000″ size=”18″ line_height=”150″ txt_transform=”uppercase” letter_spacing=”2″ margin_top=”8″ margin_bottom=”0″ font_family=”none” align=”center”]Strategy + Web Design + App Design + Video + Ad Design + Marketing + Newsletter[/mk_fancy_title][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_single_image image=”450″ img_size=”large” alignment=”center”][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner is_fullwidth_content=”false”][vc_column_inner][mk_padding_divider][mk_fancy_title tag_name=”h4″ color=”#1eab92″ size=”24″ font_weight=”400″ font_style=”normal” txt_transform=”uppercase” margin_bottom=”0″ font_family=”Oswald” font_type=”google”]Goal[/mk_fancy_title][/vc_column_inner][/vc_row_inner][vc_row_inner is_fullwidth_content=”false”][vc_column_inner width=”1/2″][vc_column_text]For 14 years, Life in the Finger Lakes, a lifestyle magazine for New York’s Finger Lake region, has highlighted the best offerings from travel to wine for its readers. When other regional magazines began surfacing with new, clean, and navigable web presence, Life in the Finger Lakes needed a streamlined workflow to keep up, while having the flexibility to move from a quarterly to bimonthly publication. Furthermore, they wanted a way to archive their content and make it available on mobile devices. Working with Walsworth Publishing, we developed a digital solution to help Life in the Fingerlakes achieve these goals.
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_blockquote style=”line-style” font_family=”Oswald” font_type=”google” font_size_combat=”true” text_size=”23″]Deliver content easily – more often and on more platforms. [/mk_blockquote][/vc_column_inner][/vc_row_inner][mk_padding_divider][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_single_image image=”451″ img_size=”large” alignment=”center”][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner is_fullwidth_content=”false”][vc_column_inner][mk_padding_divider][mk_fancy_title tag_name=”h4″ color=”#1eab92″ size=”24″ font_weight=”400″ font_style=”normal” txt_transform=”uppercase” margin_bottom=”0″ font_family=”Oswald” font_type=”google”]Strategy[/mk_fancy_title][/vc_column_inner][/vc_row_inner][vc_row_inner is_fullwidth_content=”false”][vc_column_inner width=”1/2″][vc_column_text]Taking the beautiful photography and editorial for which the Life in the Fingerlakes is known, we redesigned the website with a clean, responsive and navigable interface, archived articles, and added social media interaction tools. We then applied the same design to a new app to accommodate those who prefer to read online, while offering the same quality and content as the print magazine.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_blockquote style=”line-style” font_family=”Oswald” font_type=”google” font_size_combat=”true” text_size=”23″]Add functionality in digital while preserving the beauty of print.[/mk_blockquote][/vc_column_inner][/vc_row_inner][mk_padding_divider][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_single_image image=”513″ img_size=”large” alignment=”center”][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner is_fullwidth_content=”false”][vc_column_inner][mk_padding_divider][mk_fancy_title tag_name=”h4″ color=”#1eab92″ size=”24″ font_weight=”400″ font_style=”normal” txt_transform=”uppercase” font_family=”Oswald” font_type=”google”]Results[/mk_fancy_title][/vc_column_inner][/vc_row_inner][vc_row_inner is_fullwidth_content=”false”][vc_column_inner width=”1/2″][vc_column_text]Web traffic doubled, advertising increased, and, through LRM’s training services, the existing design staff continues to develop and manage the new platforms independently. Life in the Fingerlakes’ new digital assets truly reflect the premier quality of the brand.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_blockquote style=”line-style” font_family=”Oswald” font_type=”google” font_size_combat=”true” text_size=”23″]The magazine gained a whole new audience with the launch of their mobile platform. [/mk_blockquote][/vc_column_inner][/vc_row_inner][mk_padding_divider][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner][vc_column_inner width=”1/2″][mk_button dimension=”savvy” size=”large” url=”https://itunes.apple.com/us/app/life-in-finger-lakes-magazine/id1000782120?mt=8″ outline_skin=”custom” outline_active_color=”#1eab92″ outline_active_text_color=”#000000″ outline_hover_bg_color=”#ffffff” outline_hover_color=”#1eab92″]DOWNLOAD THE APP[/mk_button][/vc_column_inner][vc_column_inner width=”1/2″][mk_button dimension=”savvy” size=”large” url=”http://leftright.media/work/” align=”right” outline_skin=”custom” outline_active_color=”#1eab92″ outline_active_text_color=”#000000″ outline_hover_bg_color=”#ffffff” outline_hover_color=”#1eab92″]NEXT PROJECT[/mk_button][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section bg_color=”#000000″ bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” video_opacity=”0.3″ min_height=”400″ full_width=”true” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_row_inner][vc_column_inner][mk_padding_divider size=”60″][mk_fancy_title color=”#ffffff” size=”55″ force_font_size=”true” size_phone=”30″ txt_transform=”uppercase” letter_spacing=”2″ font_family=”none” align=”center”]Let’s Make Something Great Together.[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#ffffff” size=”24″ force_font_size=”true” size_phone=”16″ txt_transform=”none” letter_spacing=”2″ font_family=”none” align=”center”]+1 512 669 5685[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#ffffff” size=”24″ force_font_size=”true” size_phone=”16″ font_weight=”400″ txt_transform=”uppercase” letter_spacing=”2″ font_family=”none” align=”center”]info@leftright.media[/mk_fancy_title][mk_padding_divider size=”50″][mk_social_networks size=”medium” style=”simple-rounded” border_color=”#cccccc” icon_color=”#ffffff” icon_hover_color=”#eeeeee” align=”center” facebook=”https://www.facebook.com/leftrightmedia/” twitter=”https://twitter.com/lrmdesign” instagram=”https://www.instagram.com/leftrightmedia/” linkedin=”https://www.linkedin.com/company/left-right-media-llc/”][vc_column_text align=”center”]© Left Right Media 2015[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section]