[mk_page_section bg_stretch=”true” video_opacity=”0.5″ min_height=”400″ full_width=”true” js_vertical_centered=”true” padding_bottom=”0″ sidebar=”sidebar-1″][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][mk_fancy_title size=”40″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”0″ font_family=”none” align=”center”]Penguino Travel[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#000000″ size=”24″ font_weight=”bold” font_style=”italic” txt_transform=”capitalize” font_family=”Playfair+Display” font_type=”google” align=”center”]
[/mk_fancy_title][vc_separator color=”custom” border_width=”3″ accent_color=”#1bab92″][mk_fancy_title color=”#000000″ size=”18″ line_height=”150″ txt_transform=”uppercase” letter_spacing=”2″ margin_top=”8″ margin_bottom=”0″ font_family=”none” align=”center”][/mk_fancy_title][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_single_image image=”575″ img_size=”large” alignment=”center”][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner is_fullwidth_content=”false”][vc_column_inner][mk_padding_divider][mk_fancy_title tag_name=”h4″ color=”#1eab92″ size=”24″ font_weight=”400″ font_style=”normal” txt_transform=”uppercase” margin_bottom=”0″ font_family=”Oswald” font_type=”google”]Goal[/mk_fancy_title][/vc_column_inner][/vc_row_inner][vc_row_inner is_fullwidth_content=”false”][vc_column_inner width=”1/2″][vc_column_text]Penguino needed versatile visual branding that can function on a variety of platforms, running the gamut from digital needs to print collateral to product design. The logo also needed to act as an ambassador that quickly conveyed the clients’ core values.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_blockquote style=”line-style” font_family=”Oswald” font_type=”google” font_size_combat=”true” text_size=”23″]Create impactful visual branding elements for multiple platforms.[/mk_blockquote][/vc_column_inner][/vc_row_inner][mk_padding_divider][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_single_image image=”578″ img_size=”full” alignment=”center”][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner is_fullwidth_content=”false”][vc_column_inner][mk_padding_divider][mk_fancy_title tag_name=”h4″ color=”#1eab92″ size=”24″ font_weight=”400″ font_style=”normal” txt_transform=”uppercase” margin_bottom=”0″ font_family=”Oswald” font_type=”google”]Strategy[/mk_fancy_title][/vc_column_inner][/vc_row_inner][vc_row_inner is_fullwidth_content=”false”][vc_column_inner width=”1/2″][vc_column_text]Following an in-depth creative consultation, we chose kid-friendly fonts and paired them with an approachable yet sophisticated color palette. We then worked with focus groups to ensure that the primary brand mark struck the perfect balance between purposeful and approachable. From there, we developed complementary graphics that allows Penguino to further evolve their brand story and bring their logo to life.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_blockquote style=”line-style” font_family=”Oswald” font_type=”google” font_size_combat=”true” text_size=”23″]Develop graphics that meet clients needs, appeal to target audiences, and allow room for growth.[/mk_blockquote][/vc_column_inner][/vc_row_inner][mk_padding_divider][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_single_image image=”613″ img_size=”full” alignment=”center”][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner is_fullwidth_content=”false”][vc_column_inner][mk_padding_divider][mk_fancy_title tag_name=”h4″ color=”#1eab92″ size=”24″ font_weight=”400″ font_style=”normal” txt_transform=”uppercase” font_family=”Oswald” font_type=”google”]Results[/mk_fancy_title][/vc_column_inner][/vc_row_inner][vc_row_inner is_fullwidth_content=”false”][vc_column_inner width=”1/2″][vc_column_text]After fully understanding the goals and visions for the brand, our team developed a logo, color palette and flexible branding assets that appeal to children and adults alike. The result was a modern and energetic character-based logo who not only makes you smile, but encourages families to explore together. Beyond its feature on the recently-launched website, Penguino’s logo is set to roam the world on travel boxes, travel journals and more to come.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_blockquote style=”line-style” font_family=”Oswald” font_type=”google” font_size_combat=”true” text_size=”23″]Penguino inspires families to be brave and explore the world.[/mk_blockquote][/vc_column_inner][/vc_row_inner][mk_padding_divider][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner][vc_column_inner width=”1/2″][mk_button dimension=”savvy” size=”large” url=”http://www.penguinotravel.com” outline_skin=”custom” outline_active_color=”#1eab92″ outline_active_text_color=”#000000″ outline_hover_bg_color=”#ffffff” outline_hover_color=”#1eab92″]MEET PENGUINO[/mk_button][/vc_column_inner][vc_column_inner width=”1/2″][mk_button dimension=”savvy” size=”large” url=”http://leftright.media/showtime” align=”right” outline_skin=”custom” outline_active_color=”#1eab92″ outline_active_text_color=”#000000″ outline_hover_bg_color=”#ffffff” outline_hover_color=”#1eab92″]NEXT PROJECT[/mk_button][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section bg_color=”#000000″ bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” video_opacity=”0.3″ min_height=”400″ full_width=”true” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_row_inner][vc_column_inner][mk_padding_divider size=”60″][mk_fancy_title color=”#ffffff” size=”55″ force_font_size=”true” size_phone=”30″ txt_transform=”uppercase” letter_spacing=”2″ font_family=”none” align=”center”]Let’s Make Something Great Together.[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#ffffff” size=”24″ force_font_size=”true” size_phone=”16″ txt_transform=”none” letter_spacing=”2″ font_family=”none” align=”center”]+1 512 669 5685[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#ffffff” size=”24″ force_font_size=”true” size_phone=”16″ font_weight=”400″ txt_transform=”uppercase” letter_spacing=”2″ font_family=”none” align=”center”]info@leftright.media[/mk_fancy_title][mk_padding_divider size=”50″][mk_social_networks size=”medium” style=”simple-rounded” border_color=”#cccccc” icon_color=”#ffffff” icon_hover_color=”#eeeeee” align=”center” facebook=”https://www.facebook.com/leftrightmedia/” twitter=”https://twitter.com/lrmdesign” instagram=”https://www.instagram.com/leftrightmedia/” linkedin=”https://www.linkedin.com/company/left-right-media-llc/”][vc_column_text align=”center”]© Left Right Media 2015[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section]