Showtime Project - chrisleftright (Austin, Texas)

[mk_page_section bg_stretch=”true” video_opacity=”0.5″ min_height=”400″ full_width=”true” js_vertical_centered=”true” padding_bottom=”0″ sidebar=”sidebar-1″][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][mk_fancy_title size=”40″ txt_transform=”uppercase” letter_spacing=”2″ margin_bottom=”0″ font_family=”none” align=”center”]Showtime[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#000000″ size=”24″ font_weight=”bold” font_style=”italic” txt_transform=”capitalize” font_family=”Playfair+Display” font_type=”google” align=”center”]

The American TV network expands it’s print press kits to the digital space with Adobe DPS.

[/mk_fancy_title][vc_separator color=”custom” border_width=”3″ accent_color=”#1bab92″][mk_fancy_title color=”#000000″ size=”18″ line_height=”150″ txt_transform=”uppercase” letter_spacing=”2″ margin_top=”8″ margin_bottom=”0″ font_family=”none” align=”center”]Graphic Design + App Design + Consulting + Strategy[/mk_fancy_title][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_single_image image=”532″ img_size=”large” alignment=”center”][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner is_fullwidth_content=”false”][vc_column_inner][mk_padding_divider][mk_fancy_title tag_name=”h4″ color=”#1eab92″ size=”24″ font_weight=”400″ font_style=”normal” txt_transform=”uppercase” margin_bottom=”0″ font_family=”Oswald” font_type=”google”]Goal[/mk_fancy_title][/vc_column_inner][/vc_row_inner][vc_row_inner is_fullwidth_content=”false”][vc_column_inner width=”1/2″][vc_column_text]

To promote their original programming, Showtime created highly-produced print press kits for their top press targets. The quality of these kits limited their reach, so the network sought to create them in an easily-shareable app with comparable wow-factors. They wanted to see how Adobe DPS could help them achieve this goal.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_blockquote style=”line-style” font_family=”Oswald” font_type=”google” font_size_combat=”true” text_size=”23″]Bring the experience of premium print press kits to a mobile app. [/mk_blockquote][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_single_image image=”533″ img_size=”large” alignment=”center”][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner is_fullwidth_content=”false”][vc_column_inner][mk_padding_divider][mk_fancy_title tag_name=”h4″ color=”#1eab92″ size=”24″ font_weight=”400″ font_style=”normal” txt_transform=”uppercase” margin_bottom=”0″ font_family=”Oswald” font_type=”google”]Strategy[/mk_fancy_title][/vc_column_inner][/vc_row_inner][vc_row_inner is_fullwidth_content=”false”][vc_column_inner width=”1/2″][vc_column_text]Aware of our experience with Adobe DPS and recognizing the quality of our app designs, Showtime asked us to develop a proof-of-concept for their show, Nurse Jackie. Working with the InDesign assets they used for the print kits, we were able to develop a powerful and convincing Adobe DPS concept app for the show. We incorporated HTML animations, inline video, and interactive effects into the concept, and designed native versions of the app for iPhone, iPad, and Android devices so that the experience would be great on every platform. [/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_blockquote style=”line-style” font_family=”Oswald” font_type=”google” font_size_combat=”true” text_size=”23″]Develop a proof-of-concept app for Nurse Jackie.[/mk_blockquote][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner is_fullwidth_content=”false”][vc_column_inner][mk_padding_divider][mk_fancy_title tag_name=”h4″ color=”#1eab92″ size=”24″ font_weight=”400″ font_style=”normal” txt_transform=”uppercase” font_family=”Oswald” font_type=”google”]Results[/mk_fancy_title][/vc_column_inner][/vc_row_inner][vc_row_inner is_fullwidth_content=”false”][vc_column_inner width=”1/2″][vc_column_text]

Our app concept for the Nurse Jackie motivated Showtime Networks to purchase Adobe DPS and incorporate it into their workflow for developing their digital press kit apps. Their dynamic apps are now available to select press for their original programming, including Homeland, Penny Dreadful, House of Lies, Ray Donovan, The Affair, Shameless, Billions, and Roadies.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_blockquote style=”line-style” font_family=”Oswald” font_type=”google” font_size_combat=”true” text_size=”23″]Showtime develops Adobe DPS press kits for all of their original series.[/mk_blockquote][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_row_inner][vc_column_inner width=”1/2″][mk_button dimension=”savvy” size=”large” url=”http://pressonline.sho.com/presskits/” outline_skin=”custom” outline_active_color=”#1eab92″ outline_active_text_color=”#000000″ outline_hover_bg_color=”#ffffff” outline_hover_color=”#1eab92″]SEE THE APP[/mk_button][/vc_column_inner][vc_column_inner width=”1/2″][mk_button dimension=”savvy” size=”large” url=”http://leftrightmedia.wpengine.com/torchmark-corporation/” align=”right” outline_skin=”custom” outline_active_color=”#1eab92″ outline_active_text_color=”#000000″ outline_hover_bg_color=”#ffffff” outline_hover_color=”#1eab92″]NEXT PROJECT[/mk_button][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section bg_color=”#000000″ bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” video_opacity=”0.3″ min_height=”400″ full_width=”true” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_row_inner][vc_column_inner][mk_padding_divider size=”60″][mk_fancy_title color=”#ffffff” size=”55″ force_font_size=”true” size_phone=”30″ txt_transform=”uppercase” letter_spacing=”2″ font_family=”none” align=”center”]Let’s Make Something Great Together.[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#ffffff” size=”24″ force_font_size=”true” size_phone=”16″ txt_transform=”none” letter_spacing=”2″ font_family=”none” align=”center”]+1 512 669 5685[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#ffffff” size=”24″ force_font_size=”true” size_phone=”16″ font_weight=”400″ txt_transform=”uppercase” letter_spacing=”2″ font_family=”none” align=”center”]info@leftright.media[/mk_fancy_title][mk_padding_divider size=”50″][mk_social_networks size=”medium” style=”simple-rounded” border_color=”#cccccc” icon_color=”#ffffff” icon_hover_color=”#eeeeee” align=”center” facebook=”https://www.facebook.com/leftrightmedia/” twitter=”https://twitter.com/lrmdesign” instagram=”https://www.instagram.com/leftrightmedia/” linkedin=”https://www.linkedin.com/company/left-right-media-llc/”][vc_column_text align=”center”]© Left Right Media 2015[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section]