How The Salesforce Revolution Can Guide Marketing And Communications Firms’ Evolution
I wrote this piece for the Forbes Communications council about the recent Dreamforce conference I attended in San Francisco. This was my first Dreamforce conference, and there were a lot of great insights I took away from this market barometer of a conference.
Thinking About Rebranding? Here Are 13 Critical Aspects To Be Mindful Of
This is an expert panel contribution I made to the Forbes Communications council on rebranding. As marketing managers we can often develop tendencies to chase something before us, and even easier to get formulaic in our vision. Here, I offer some advice to guide your efforts.
Looking Ahead: 11 Marketing Industry Trends To Watch
Another expert panel contribution to Forbes. Trends can inspire and trends can distract. Here, myself and other panelist contribute some thoughts on trends that are defining new standards and best practice.
10 Smart Techniques For Dealing With Public Image Disasters
On the heels of the AWAY expose broken on The Verge. This expert panel contribution offers advice for dealing with damages to public image. With controversies and scandals that touched Cognizant’s dire conditions for content moderators of Facebook, to the hubris of WeWork’s founder Adam Neumann, it’s clear that we are in a new era of transparency and social responsibility. Here’s how we can be better for it.
On Digital Transformation: What Marketers Need to Know
A great panel with a great topic. Digital transformation is one of the next big opportunities in the industry – as any company over ten years old is probably in need of technology and workflow optimization. This recap covers the topic at a few angles, with marketing leaders at Nokia, Dell, and Dun & Bradstreet.
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Navigating Organizational and Data Silos: A MarTech Event Recap
Working with more enterprises this year, the need for better communication across silos and departments is proving to be tantamount. In this event, panelists from McAfee, BenQ, Nokia, and Concentra offer viewpoints on how marketing technology is contributing to the problem, as well as some solutions they’re using to navigate around them.
Read the article on Ascend Marketing
The Golden Age of MarTech: An AMA Panel Recap
Held at Concordia University’s incubator lab, panelists from Solar Winds, Accruent, Ascend, and Cornerstone OnDemand discuss how marketing technology introduces complexity through its power. How do you harness the vasts amount of data responsibly, efficiently, and with the right prioritization?
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Escher x Nendo: A Transcendental Exhibit in the Cultural Heart of Australia
I wandered into this exhibit by happenstance, and by just following the will of the universe in traveling to Australia last Christmas and New Years. It was an achievement in both art, design, architecture, and experience that I couldn’t help but write about. Photos from an iPhone in the article below.
Read the article on Design Milk
The Profound Beauty of a Muslim Country
I had some unbelievable opportunities when I fully devoted my energy to photography. This trip to Morocco, and traveling a week with this artistic milieu was definitely an experience I’ll never forget. Hosted by the Ministry of Handicraft (the Moroccan governments tourism and arts division), the access, sites and cultural education I developed for this beautiful country is something I attempted to capture in this photo essay.
Read the article on the Matador Network
7 Cutting-Edge Innovations that are About to Change Life at Home
Attending the CES in Las Vegas has almost become a tradition. After a few years hiatus, I went back in 2017 and covered the consumer products landscape for Apartment Therapy. The last time I did that, I interviewed this guy that goes by the name 50 Cent.
The New Year’s Word
When New Year’s approaches, I often think back to this article from Tolly Moseley. Written for the January issue of Citygram, it was the first time I was introduced to the concept of choosing a New Year’s word – rather than a resolution. As Tolly describes here, the New Year’s word is meant to be…
MEI shuts down suddenly after 28 years in publishing
In a seemingly sudden move, MEI opened the year by officially announcing that the company was filing for dissolution. In an official statement sent to current MEI clients, chairman Lee Silverman stated that “After almost three decades of strong success, MEI has confronted difficult financial challenges that forced the company to cease many of its…
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Why the New Austin Public Library will Make You Fall Back in Love with Austin
The new Austin Central Public Library opened yesterday and it is our city’s masterpiece. The new Austin Central Public Library is our city’s masterpiece. “It’s six huge floors!” “There’s all these places to sit and work.” “There’s 360° views everywhere.” “When did these running trails open?” These were just a handful of the rave reviews…
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Learnings from the 2017 WP Engine Summit
Our agency primarily works in WordPress for the websites we develop for our clients, and those websites are primarily hosted by WP Engine. This past weekend, Austin hosted the 2nd Annual WP Engine Summit WP Engine (headquartered here in Austin) is a WordPress optimized hosting platform that was actually bred through local technology incubator Capital…