University of California – Berkeley
Art Direction • Print-ready Magazine Layout and Design
Berkeley Health celebrated its 75th anniversary with a special issue distributed to Alumni and Friends. The print magazine celebrated the School of Public Health’s past and future, and was delivered in mailboxes in time for the holiday giving season with a donor insert envelope.
Digital Marketing • Creative Campaign Development • Google Display and Search Ad Strategy • Branding / Positioning • Web Design • Print Design • Experiential Event Design
Cinnamon Shore embarked on a digital transformation starting with a refresh of the iconic umbrella logo and a new, but familiar, look, feel and voice for the brand. The companies’ redesigned logos, website, and branded collateral served as cornerstone elements that unified what had become a fragmented brand experience for its customers.
As Cinnamon Shore enters a landmark expansion, the work developed for the vacation rental and real estate business continues to serve its customers and marketing efforts today.
Digital Transformation • Digital Marketing • Branding / Positioning • Web Design and Development • Print Design • Experiential Event Design
During the magazine’s 15th year anniversary, I served as Director of Strategy and led brand-wide improvements that increased TRIBEZA’s month-to-month revenue, while leading the design team’s new Art Director and Senior Designer. Digital marketing initiatives including a website redesign and newsletter expanded the publication’s outreach online and at its signature events.
I also worked directly with the Publisher and Director of Sales to create a new sponsored content program that aligned with the magazine’s monthly editorial calendar, and led updates to TRIBEZA’s media kit and advertising models.
Olive + M
Digital Marketing • Creative Campaign Development • Google Display and Search Ad Strategy • Social Media Management • Facebook and Instagram Ads • E-commerce Web Design and Development • Content Marketing • Email Sequence Automation
With new full-time hires on the horizon and an important fundraising round in the wings, I worked directly with the owner to develop pitch decks and a comprehensive year-long marketing plan.
Over the next year, we developed a new website for Olive+M, and realized a 10x increase in total sales for the month of November compared to the previous year. By December 2018, the brand had already realized more online revenue in the past three months than the previous year combined.
City of Austin
Digital Marketing • Creative Campaign Development • Integrated Advertising (Digital and Radio) • Copywriting
The City of Austin aimed to create a campaign that would educate, engage and inspire Central Texas residents to learn about and reduce air pollution.
With secured media buys across radio and digital platforms, including KUT, Pandora, and iHeartRadio, I led a marketing team through the development of radio scripts, and digital advertising units that would be distributed in seasonal campaigns.
Southern Methodist University – SMU
Technical Discovery • Lead Generation • Customer Journey Mapping • Project Audit
SMU debuted its new professional and online curriculum this year with a Cybersecurity Master program. Working with Ascend Marketing, I led technical discovery efforts to identify compatible platforms and integration maps for the University’s marketing technology stack.
Customer journey mapping, and lead generation tactics and strategies were also deployed and managed as the project neared its enrollment goal for the program’s first cohort.
California Hospital Association
Digital Transformation • App Development and Design • Entitlement • Member Access Management
The California Hospital Association (CHA) produces, and publishes guidebooks for hospital healthcare guidelines in the state of California. Their manuals serve as resources for hospitals on new policies and laws in the state of California.
To broaden the accessibility of these manuals, and to offer a premium member benefit, I led the digitization of the manuals through a developed script, and guided the app design and development in the Twixl platform.
Branding / Positioning • Web Design and Development • Hubspot Integration
The property intelligence company for insurance needed branding and positioning that reflected their market leading position as a B2B data provider.
Working with the CMO, and Left Right Media’s design and development team, we created new branding, white paper collateral, and a revised website that integrated with their Hubspot CRM.
SEO Optimization • Creative Campaign Development • Social Media Strategy • E-commerce Web Design and Development
One of the premier providers of handmade jewelry in Austin sought positioning and creative campaign development for its luxury earrings and engagement rings.
User experience and full-custom web design was developed in Shopify to reflect the brand’s minimal aesthetic.
Branding / Positioning • Web Design and Development • Media Production • Content Development
Urbane Design needed a new website to showcase the client’s expanding project portfolio. Leading with a design thinking workshop, the client’s customer persona and positioning was defined to lead the development of a full-custom website in WordPress.
Austin Housing Conservancy
Marketing Strategy • Branding / Positioning Web Design and Development • Copywriting
This non-profit fund took on the housing crisis with an integrated marketing and PR strategy. Working with Red Fan Communications, we developed branding, positioning, investor deck materials and a full-custom WordPress site to communicate the values and differentiators of this real estate investment initiative.