For the 75th Anniversary of The School of Public Health – the University of Berkeley wanted to create a special issue, and use the event as a fundraising opportunity for its distinguished alumni.
As with all the work produced with Left Right Media, I served as both Creative Director and Design Manager. Working closely with Annette Morales and Carmen Viloria, and guided by a recently revamped style guide, we completed redesigned the magazine from front to back.
I often preach about design being the fusion of great copy and great visuals – and the need for them to influence one another. That’s why we developed a workflow with InDesign and InCopy to allow for design and editorial to have insights into each others processes in parallel.
Weekly video calls with the Berkeley staff in California, and an agile project management flow kept everyone synchronized on the status of each section and article. Illustrations, options for graphical elements, layout styles, and photo selections by myself and design team were all presented, managed and coordinated in parallel amongst the different editors and reviewers at the University.
This cohesive production management helped us build the project under a short time frame, and to create a publication that both teams were proud to deliver to the esteemed alumni and fellows of the University of Berkeley.