Design in Austin

The second annual Austin Design Week finally starts on Monday, November 6, 2017. ADW is a week-long celebration of Austin’s design economy with workshops, talks, studio tours and events. This year, ADW is hosting over 60 events–almost double the number of events from last year! Left Right Media is honored to work very closely with the folks over at ADW, so we are extremely excited to see the success of this year’s design week. We are also holding our very own event with McCray & Co. and Linda Asaf where attendees learn about the very first step in the design process: creating a moodboard! Just like last year, we planned out the events we especially want to hit up.  Read on for our staff’s top picks.

[vc_row][vc_column][vc_column_text]

[mk_fancy_title color=”#1eab92″ size=”25″ txt_transform=”uppercase” font_family=”Oswald” font_type=”google”]Left Right Media’s Staff Picks for ADW[/mk_fancy_title]
[/vc_column_text][mk_padding_divider][/vc_column][/vc_row][mk_divider style=”thin_solid”][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”1499″ img_size=”medium” alignment=”center”][vc_column_text align=”center”]

Becca
Business Development /
Designer

[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Urban Observations

NOVEMBER 6, 2017 12PM – 1:30PM

516 Navasota St.
Austin, TX 78702

This seems like a really cool way to be present and appreciate your surroundings, especially in a city as amazing as Austin. Using watercolor as a tool to paint an interpretation of what’s around you seems like an inspiring way to become more in touch with the community. We’ll see if my end result ends up looking anything like what I’m painting. I am designer, but definitely not a painter.

Landscape As Lens: Design Thinking Your Goals 

NOVEMBER 9, 2017 12:30PM – 1:30PM

1401 E 7th St.
Austin, TX 78702

I am excited to really explore design thinking and use the tools I learn to better position my work/life balance. Understanding your place in the world–especially the constantly evolving design world– is important to producing the best work you can while being the most authentic version of yourself. [/vc_column_text][mk_padding_divider][/vc_column_inner][/vc_row_inner][mk_divider style=”thin_solid”][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”548″ img_size=”medium” alignment=”center”][vc_column_text align=”center”]

Olivia
Art Director

[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Canales & Co. Studio Tour

NOVEMBER 6, 2017 4PM – 6PM

32 Reese Dr.
Austin, TX 78745

From the picture alone, this place is totally #studiogoals, and I’m a sucker for clean and modern architecture. I’m sure the inside is just as aesthetically pleasing as well. I also feel like I learn so much by talking to other agencies about their work and process. I like to take smart tidbits and ideas back to our office.

Find Place in My Career as a Designer

NOVEMBER 6, 2017 12PM – 1:30PM

701 Brazos St.
Austin, TX 78701

As a young designer, I am always looking for places to grow and learn. This workshop further analyzes our role in the design world and how we keep up with the fast-paced, ever-changing industry. I am looking forward to exploring more of who I am in the career that I love.[/vc_column_text][mk_padding_divider][/vc_column_inner][/vc_row_inner][mk_divider style=”thin_solid”][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”551″ img_size=”medium” alignment=”center”][vc_column_text align=”center”]

Chris
Co-Founder /
Creative Director

[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

INTAKE ON THE LAKE: A Night of Projection, Music and Design at the Iconic Seaholm Waterfront

NOVEMBER 6, 2017 6PM – 9PM

100 West Avenue (intersection of West Avenue and Cesar Chavez)
Austin, TX 78701

The opening night of Austin Design Week kicks off at the Seaholm Waterfront building, just south of the power plant. The facility will be activated with digital projections, music, and activities that make it sound like it will be part Waller Creek Creekshow and part Pecha Kucha – two events that always make for great company. It’s also a good excuse to check out the new Central Public Library before-hand if you haven’t had a chance yet.

Finding Yourself in the Best User Interview Ever

NOVEMBER 7, 2017 12PM – 1:30PM

IBM
11501 Burnet Road, Bdg 903
Austin, TX 78758

I’m hoping to gather a few tips and ideas from this workshop on conducting great user interviews. The great set of facilitators (Ellen Kolsto and Farzana Sedillo) have a diverse background that should make for an engaging dialogue – and I’m just interested to see how they work. Beyond being excited to visit my former workspace (and seeing the new Design Center), I’m betting that the interview guides and hands-on activities will be something we can adapt to our clients and process here at LRM.

Home of the Future

NOVEMBER 8, 2017 6:30PM – 8:30PM

Umlauf Sculpture Garden
605 Robert E Lee Rd.
Austin, TX 78704

Architecture is one of my favorite art forms and types of history. This event at the Umlauf Sculpture Garden sounds like it will be a blend of both. Architect Scott Specht will lead a multi-screen video presentation that will showcase “houses of the future” from the 1940’s to today. I’m always intrigued by past generations’ anticipations of our current “future,” and how eerily close their predictions often are.
[/vc_column_text][/vc_column_inner][/vc_row_inner][mk_divider style=”thin_solid”][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”549″ img_size=”medium” alignment=”center”][vc_column_text align=”center”]

Bo
Co-Founder /
Creative Director

[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Studio Tours

As a partner in a creative agency, I’m always looking up to mentors and other companies who have achieved the goals we’ve set for ours. These three agencies are innovative, successful, growing companies that I want to learn from. I’m excited to tour their spaces!

• T3 https://austindesignweek.org/schedule/t3-studio-tour
• Asterisk https://austindesignweek.org/schedule/asterisk-group-design-studio-tour
• Pentagram https://austindesignweek.org/schedule/pentagram-design-studio-tour

Making Design for Good a Part of Your Career 

NOMEMBER 10, 2017 6PM – 7PM

916 Springdale Rd; BLDG 4 Suite 101
Austin, TX 78702

I’m driven by work that makes the world a better place, and I’m most proud of the work we’ve done in that area. I’m looking forward to learning about how other creatives are incorporating design philanthropy in their careers. 

Reflection by Design

NOVEMBER 8, 2017 8:30AM – 10AM

701 Brazos St.
Austin, TX 78701

Decision-making by design. With a job, two kids and a side hustle, I make hundreds of decisions every day. I”m excited to learn some strategies to ensure I’m making the right ones based on this creative approach![/vc_column_text][/vc_column_inner][/vc_row_inner][mk_divider style=”thin_solid”][vc_row_inner css=”.vc_custom_1478273979302{background-image: url(http://leftright.media/wp-content/uploads/2016/11/contact-us-ad.jpg?id=559) !important;}”][vc_column_inner][mk_padding_divider][mk_fancy_title color=”#ffffff” size=”40″ txt_transform=”uppercase” font_family=”none” align=”center”]Need a website revamp?[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#ffffff” size=”22″ font_weight=”bold” txt_transform=”none” font_family=”Oswald” font_type=”google” align=”center”]Let Left / Right Media help.[/mk_fancy_title][mk_button dimension=”savvy” size=”large” url=”http://leftrightmedia.wpengine.com/contact/” align=”center” outline_skin=”custom” outline_active_color=”#ffffff” outline_hover_bg_color=”#fff600″ outline_hover_color=”#000000″]CONTACT US[/mk_button][mk_padding_divider][/vc_column_inner][/vc_row_inner]

In our previous blog post, we outlined some of our favorite takeaways from the 2017 WP Engine Summit. One of which focused on the future of the digital experience by generation, gender, and geography.

Jason Dorsey, Co-Founder of The Center for Generational Kinetics, led a discussion on the ways each generation interacts with technology and what their expectations are. The results were pretty interesting — not only do generations use technology differently, but they have different expectations of what tech experiences should be in the future.

Here are some of my favorite takeaways from Jason’s presentation.

DEPENDENCY ON THE INTERNET VARIES BY GENERATION

As a recap, here are the breakdowns of each generation by birth year:

Gen Z: 1996 – Present (ages 21 and younger)
Millennials: 1977-1995 (ages 22 to 40)
Gen X: 1965-1976 (ages 41 to 52)
Baby Boomers: 1946-1964 (ages 53-71)

It’s important to understand these breakdowns because dependency on the internet today, and the role of the internet in the future, varies by generation. Gen Z is the most dependent on internet access today, while Baby Boomers are the least dependent. Jason’s team found that going without internet for just one hour can actually be anxiety-inducing for Gen Z, and they are more likely to skip over long blocks of text to watch short videos instead. As marketers, it’s important to know your generational audience and tailor your strategy to fit their consumption habits.

Chubbies, a men’s shorts startup who’s here to “take men everywhere back to the pure shorts awesomeness of the 70s and 80s,” is killin’ the game with Gen Z. Almost all of their Facebook posts contain a short, branded video with a five-word caption and a link to their website. Their Instagram page contains a ton of user-generated content, framing their customer as the hero. With 1,685,549 Facebook page likes and 341,000 Instagram followers, they’re speaking to Gen Z in a way they understand on the platforms they use most regularly.

traditional advertising outlets like TV spots and print remain most effective with Baby Boomers

Baby Boomers are, in fact, active on social media, citing Facebook as their favorite platform. However, traditional advertising outlets like TV spots and print remain most effective with the age group. In stark contrast to Millennials and Gen Z, Boomers don’t mind reading longer bodies of text and possess longer attention spans. Pharmaceutical brands Humira and Lyrica spent $366 and $331 million on advertising in 2015, and TV spots still dominate media spending.

FOR YOUNGER GENERATIONS, AUTHENTICITY IS KEY

Gen Z wants to know how an item or a decision will fit into their lifestyle before they purchase

Gen Z, who are more active on social and dating sites, want to know that who they are talking to is a real, authentic person (especially on dating sites like Tinder and Bumble. No catfishing here). In retail shopping experiences, they desire to see themselves in items they’re interested in before purchasing. Jason cited teenagers FaceTiming their friends from retail dressing rooms to make sure they’re making the right clothing choices before checking out. They want to know how an item or a decision will fit into their lifestyle before they purchase — making authentic brand storytelling more important than ever.

Photo: @Bumble

THE FUTURE IS FUELED BY THE INTERNET AND PERSONALIZATION

Most people believe that everything will be connected to the internet by 2022

One of the biggest themes of Jason’s discussion was that the future will be fueled by the internet and personalization. Most people believe that everything will be connected to the internet — including clocks, refrigerators, vacuums, dishwashers, and other appliances — by 2022. That means brands could have even more outlets to reach their audience. Currently, you can order groceries, listen to your Spotify playlist and send personalized messages from your Samsung refrigerator. You can check the status of your laundry and begin a new cycle from your smartphone with GE WiFi Connect washers and dryers. Typical appliances are becoming smart, convenient and completely personalized to your taste — which is where the rest of tech is headed.

FOR MILLENNIALS, INTERNET LEADERS ARE JUST AS IMPORTANT AS POLITICAL LEADERS

Jason’s team found that Internet leaders are just as important as political leaders for the Millennial generation —they actually place the lowest level of importance with political leaders relative to other generations. This is crucial in understanding how Millennials are influenced and thus, how our culture is shaped.

Houston Texans’ J.J. Watt, known for his Twitter presence (and for being one of the best defensive players in the NFL), set out to raise $200,000 for Hurricane Harvey relief. He ended the fundraiser after raising an astonishing $37,097,298 in just under two weeks. He called on his social media following in Houston’s time of need, and they gave him their trust — and their money.

With likability comes trust — something that young people of today just don’t find in politicians — except maybe that Bernie guy.

How did J.J. manage to raise such a colossal amount of money in such a short amount of time? It could be because he’s relatable and seems like a genuinely good guy. His Twitter is filled with humor, shoutouts to other athletes, and photos of his family, and he regularly engages with his fans online. With likability comes trust — something that young people of today just don’t find in politicians — except maybe that Bernie guy.

Similarly, Lin Manuel Miranda raised $2.5 million for Puerto Rico relief in just 24 hours with one email. Manuel’s Twitter presence is strong and overwhelmingly positive, and his email gave a thoughtful, personal glimpse into his life and the life of fellow Puerto Ricans. He gives a face to the cause, adding a human component to a crisis that his readers may otherwise be removed from. Politicians have yet to reach this level of familiarity with a younger generations.

Photo: Sports Illustrated

YOUNGER GENERATIONS VALUE UNLIMITED INTERNET ACCESS MORE THAN THEY DO A COLLEGE DEGREE

Many college students feel that although they received a solid education, they graduated lacking skills in the latest technology. Silicon Valley is pumping out new tech at a rate that traditional colleges and universities can’t necessarily keep up with. That leaves graduates leaning on outlets like YouTube, Lynda or Skillshare to learn the latest tricks and techniques necessary for them to perform their job at the rate their employer expects. The Internet is a valuable teacher, and younger generations have unlimited access to knowledge at their fingertips.

Photo: Skillshare

THE INTERNET COULD BE A BETTER CALCULATOR OF MILLENNIAL DEBT RISK THAN A CREDIT SCORE

The final — and possibly most intriguing — point Jason’s team made was that in the future, the internet could be a better calculation of Millennial debt risk than a credit score. Historically, parents of Millennials have advised them to use debit cards for purchases to avoid getting into credit card debt. (Contrary to popular belief, Millennials aren’t in more credit card debt than their parents — it’s actually the opposite). That means their credit histories are either non-existent or very young, making it hard to accurately predict debt risk. In the future, risk could be more accurately calculated by analyzing a person’s internet patterns and consumption habits.

For example, consider a person making $40k annually who doesn’t have a high credit history; in what other ways could a loan officer assess their risk? With access to the person’s internet records, the officer could see that they regularly spend $200 per month at the grocery store, $100 per month dining out, $100 per month on transportation, and not much else. That person could be seen as less of a risk than, say, a person making the same amount annually but spending double each month on dining out, entertainment, and retail purchases.

Photo: Forbes

Whether we’re communicating with Gen Z, Millennials, Gen X or Baby Boomers, it’s important that our marketing strategies are tailored to the way they use technology. The future of tech is much closer than we think.

Design Websites like a Publisher

Whether you’re a business owner or have a career other than “doctor” or “lawyer,” you’ve probably come to realize how hard it is to talk about yourself to clients, friends, or potential customers. Talking about your company in the context of a website is even harder.

When developing any type of creative or content for an audience, it is a necessary skill to look at things from perspectives outside your own. Taking on the persona of a publisher early on in the development of your website redesign can help you create something with lasting brand impact.

Taking on the persona of a publisher early on in the development of your website redesign can help you create something with lasting brand impact.

If you’ve worked in the publishing industry, you know that marketing your content begins in creating it. Every article has a strategy, a promotional plan, a target audience, and a purpose.

This is something we learned early on as publishers of Citygram, and the editorial philosophy we established there guides all of our work today.

Here are five reasons why thinking like a publisher can help you create a great website:

1. People really do judge books by their cover.

If you’ve ever picked up a magazine from a newsstand, you’ve experienced the power of marketing. Great publishers know how to draw your eyes to their magazines – whether it be through celebrity, familiarity, or knowledge in a niche subject matter. With this in mind, great web designers design with intent, and should be able to grab your attention in the first three seconds you visit their site.

Imagery, along with the essential elements of color, type and overall layout, gives emotion and purpose to its content. Similarly, effective websites use imagery and text real estate strategically, to best utilize their screen space to tell a story and establish intent for the product, service, or business. If the design and marketing decisions align with the target audience AND the website features intuitive navigation, there is a greater chance of a sale or conversion on a website.

2. Content hierarchy matters. Guide your audience to what you want them to see.

If you saw the Oscar’s last year, you saw the cringe-worthy La La Land and Moonlight announcement flub.

Titles, subheads, section headers, pull quotes (like this one), sidebars – these are all elements that help a user read and understand the content.

When Warren Beatty and Faye Dunaway announced that La La Land won best picture, they were actually holding the announcement card for Best Actress (Emma Stone).

But can you blame them? Look how little importance these cards give to the actual award. If the Oscar award card had better content hierarchy, “Best Actress” would have been in large print at the top of the card, not a footnote, and the announcers would have caught it before making such an embarrassing mistake.

Titles, subheads, section headers, pull quotes, sidebars – these are all elements that help a user read and understand the content. For a magazine, each page is an opportunity to draw a reader into an article or publication. For a website, each page or section is a chance to get the user engaged. Your message needs to stand out, and be understood clearly and quickly, for you to gather attention.

The way we quickly consume and interact with Facebook feeds, and other scrolling content on our devices, makes the importance of establishing dynamic and attention-grabbing elements on a page even more critical.

3. A great Art Director can tell the best stories.

It’s hard to imagine Vogue without Anna Wintour. Similarly, it’s hard to imagine the work of Anna Wintour, without stylist and creative director Grace Coddington, and the many number of photographers and artists they worked with to create the iconic imagery the brand has come to be known for throughout the years.

Photographs (and/or illustrations) are often the most important visual elements of any website, and creating compelling imagery that speaks to your brand or business does not happen by accident. Whether it be your team (or bio) photos, or dramatic lead image that says what your company does in one image, a great art director can not only conceptualize the vision of your brand’s story, but she also knows how to assemble the creative team of artists and photographers that will make it come to life.

4. Don’t underestimate the power of a good edit.

Great marketing copywriters know how to get their message across concisely, and with as few words as possible. A good edit can sometimes be the difference between a good story and a great story; an article that’s read and shared, versus one that’s glossed over.

The headlines and subtitles to the content sections of your website shouldn’t take these opportunities for granted.

A good edit can sometimes be the difference between a good story and a great story.

A test we like to employ on our site designs to check our success is to imagine taking all the images out of the web design. Does the text alone tell the story? Likewise, we imagine taking all the text out. Do the images explain what your company does, how you do it and give the consumer trust or connection to your product or service?

Back to the point of how people consume content these days… First, we got used to reading 144 characters for a complete story on Twitter. Then, we had to digest an entire story through one square image and (maybe) a caption on Instagram. And then, we had to do the same thing, but only if we saw an image before it disappears on Snapchat.

You must only include the most important information about your business, and do so in a way that captures your audience’s (very short) attention.

Now, on Facebook, Medium, LinkedIn, etc., people are sharing stories they come across based on their captivating headlines, and more-often-than-not, are sharing them without even reading the story at all. This is the attention span we’re working with online, y’all.

For websites, this means you have very little time to get someone’s attention, therefore you cannot include long-form articles with every detail of every thing you’ve ever done. We call that “Too Long, Didn’t Read.”

You must only include the most important information about your business, and do so in a way that captures your audience’s (very short) attention.

5. Get in front of your audience.

Finally, it’s all about access. Your great content (or website) has to get in front of people, and publishers pay for that visibility through distribution. Facebook (and Instagram) give any size business the opportunity to get in front of today’s consumer through News Feed, and to quote the New York Times, “If it’s an exaggeration to say that News Feed has become the most influential source of information in the history of civilization, it is only slightly so.”

 

 

 

A lot of business owners often groan about Facebook’s pay-to-play model, but, in our opinion, there is no greater marketing value than the one offered by the world’s largest social network. Facebook offers several media options for their ads, and often emphasizes video and the image carousel, because they know those work. Take time to invest in creative that is designed specifically for Facebook to draw consumers into your content.

---

Often, our clients ask us why they should choose to work with an agency vs. a freelancer when designing their website. We tell them that it is because we aren’t just web designers.

We aren’t just web designers. We’re storytellers.

We’re storytellers with experience conceptualizing and developing a brand’s story. As publishers we often work with and assemble teams of photographers, writers, editors, designers, illustrators to successfully bring stories to life on printed pages. As web designers, we do the same thing for all our clients and their websites.

[mk_divider style=”thin_solid”]
[vc_row_inner css=”.vc_custom_1478273979302{background-image: url(http://leftright.media/wp-content/uploads/2017/03/austin-creative-agency-branding-logo-design-designer-designing.jpg) !important;}”][vc_column_inner][mk_padding_divider][mk_fancy_title color=”#ffffff” size=”40″ txt_transform=”uppercase” font_family=”none” align=”center”]Need a Web Redesign?[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#ffffff” size=”22″ font_weight=”bold” txt_transform=”none” font_family=”Oswald” font_type=”google” align=”center”]We can help![/mk_fancy_title][mk_button dimension=”savvy” size=”large” url=”http://leftrightmedia.wpengine.com/contact/” align=”center” outline_skin=”custom” outline_active_color=”#ffffff” outline_hover_bg_color=”#fff600″ outline_hover_color=”#000000″]CONTACT US[/mk_button][mk_padding_divider][/vc_column_inner][/vc_row_inner]

Brand Development: Moodboards

A moodboard is a great tool to start any graphic design project, whether it is designing a logo, a website, or an entire app. It is a collection of graphic elements, images, colors, photography, text, materials, etc., that, when presented together, intentionally evoke specific emotions and associations from the viewer.

Moodboards are used in a lot of industries – fashion design, interior design, product design, graphic design, event planning, publishing, etc. In all cases, a moodboard sets the project’s tone, establishes a visual energy and, when done successfully, reflects the goals of the tasks at hand.

A moodboard sets the project’s tone, establishes a visual energy and, when done successfully, reflects the goals of the tasks at hand.

Think of a moodboard as a collage of magazine clippings you taped to your wall in middle school. Individually, each piece was something you liked, and together, the collage reflected your lifestyle (or aspirational lifestyle) as a whole.

How to Design a Moodboard

Before creating a moodboard, it is essential to get to know your client and understand the goals of the design project. In most cases, it’s best to understand the client’s goals for their business as a whole.

You want to gather all this information from a good creative interview.

Here are some basic questions to help you get started.

Logo Design:

1. Tell me about your business. How did it start? When? Who was involved?
2. What are 3-5 words you use to describe your business?
3. How do you describe your business to a stranger? How about to your mom? How would you describe your business to an 8-year-old?
4. Who are your competitors?
5. What makes your business unique?
6. Do you have a design vibe that you’re most attracted to? If so, tell me about it.
7. What turns you off? Let’s talk about why.

For websites, the interview is a little more in-depth. In addition to the branding questions above, these questions will help set the tone for a website.

Website Design:

1. What do people NOT know about your business that you wish they did?
2. What is the most common reason people visit your site?
3. What do you want people to do when they visit your website?
4. Who are your competitors?
5. What sites/design inspires you?
6. What key information do you want on a landing page? (contact info, email signup, etc).

With all of this information at your fingertips, and a bevy of inspiration, you’re ready to start your moodboard. We collect our inspirational materials from everywhere: pinterest, websites, magazines, photos, raw materials, packaging, colors, nature, typography, signage, etc. A great moodboard organizes these visuals, with the project’s defined color palette, in a template that shows how the elements interact well together.

Let’s explore some moodboards for a variety of projects.

Moodboard Examples

Client: UX Designer
Project: Logo Design + Branding

The purpose of this project was to formalize the client’s brand, and provide assets she could use on her website, marketing collateral and business cards. Wanting to play off the royalty of her last name (Winsor) the client requested a logo that was reminiscent of a family crest, or house of reign. She also wanted her logo to say what she does, which is design wireframes for complex websites and apps for large companies. During the interview process, the client also mentioned that she was attracted to jewel tones, and wanted a happy marriage between clean, modern lines with the timelessness of a regal symbol.

UX Designer Moodboard

Final Logo

Final Brand Suite

Client: Commercial Interior Design Firm
Project: Website Redesign

“Everyone assumes we do residential interior design, but we don’t.” This was one of the challenges the client faced with their current site. In addition to wanting visitors to immediately recognize that their specialty was commercial design, the client wanted to showcase their team’s positive energy. In other words, this woman-owned and operated business wanted the design of their site to portray their authority in the industry as well as their fun side.

The mood board is a chance to show the client how their work can connect with your vision. That’s why it’s often helpful to include a photo of the client’s work or portfolio to show how it can be elevated with your design.

Using a photo from their previous work and colors from their logo design, we showed how the two could work together to say sophisticated and commercial.

Interior Design Website Moodboard

Interior Design Website

Client: Consumer Product Startup – Travel Packages for Families
Project: Logo Design + Branding

This local Austin startup was founded on the belief that travel inspires confidence in children, and provides learning opportunities unlike any other. Because of that mission, the client in this case study wanted their brand to appeal to young children and adults alike. Above all, they wanted their products and their brand to empower families to travel.

When you have a project that needs to appeal to both parents and children alike, it is important to provide a mix of neutral tones and images in your moodboard that appeal to both groups. Show the versatility of being able to work with both, and user test with each audience to see if it captures the emotions and thoughts you want.

Travel Box Moodboard

Final Logo

Client: Boutique Hotel
Project: Logo Design + Brand Identity

Hotel St. Dorothy wanted the experience of staying at the hotel to be as inspiring as the brand’s namesake. The core inspiration behind the project was the client’s mother, who was a mother of six by day, and an extremely talented artist by night. Materials for the moodboard were inspired by and sourced from her original art, mid-century design and elements of luxury.

A successful moodboard for a place should allow the person to imagine the entire experience. For this project, that meant capturing the feel of checking in, dining, and staying at the hotel itself. It also meant providing multiple moodboards to capture the distinct and key experiences of a night in and a night out at the hotel.

Hotel Moodboard

Final Identity Suite

Other moodboard examples:

Mid-century Bar/Lounge Branding + Concept

Sign Language Interpreting Service Agency Website

Art Magazine Branding + Concept

Tech Startup Branding + Website

Bourbon Company Website

Creative Agency Branding + Website

Insurance Agency Website

[mk_divider style=”thin_solid”]
[vc_row_inner css=”.vc_custom_1478273979302{background-image: url(http://leftright.media/wp-content/uploads/2017/03/austin-creative-agency-branding-logo-design-designer-designing.jpg) !important;}”][vc_column_inner][mk_padding_divider][mk_fancy_title color=”#ffffff” size=”40″ txt_transform=”uppercase” font_family=”none” align=”center”]Need a Brand Redesign?[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#ffffff” size=”22″ font_weight=”bold” txt_transform=”none” font_family=”Oswald” font_type=”google” align=”center”]We can help![/mk_fancy_title][mk_button dimension=”savvy” size=”large” url=”http://leftrightmedia.wpengine.com/contact/” align=”center” outline_skin=”custom” outline_active_color=”#ffffff” outline_hover_bg_color=”#fff600″ outline_hover_color=”#000000″]CONTACT US[/mk_button][mk_padding_divider][/vc_column_inner][/vc_row_inner]