Our Top Picks for Austin Design Week 2017
The second annual Austin Design Week finally starts on Monday, November 6, 2017. ADW is a week-long celebration of Austin’s design economy with workshops, talks, studio tours and events. This year, ADW is hosting over 60 events–almost double the number of events from last year! Left Right Media is honored to work very closely with the folks over at ADW, so we are extremely excited to see the success of this year’s design week. We are also holding our very own event with McCray & Co. and Linda Asaf where attendees learn about the very first step in the design process: creating a moodboard! Just like last year, we planned out the events we especially want to hit up. Read on for our staff’s top picks.
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Becca
Business Development /
Designer
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Urban Observations
NOVEMBER 6, 2017 12PM – 1:30PM
516 Navasota St.
Austin, TX 78702
This seems like a really cool way to be present and appreciate your surroundings, especially in a city as amazing as Austin. Using watercolor as a tool to paint an interpretation of what’s around you seems like an inspiring way to become more in touch with the community. We’ll see if my end result ends up looking anything like what I’m painting. I am designer, but definitely not a painter.
Landscape As Lens: Design Thinking Your Goals
NOVEMBER 9, 2017 12:30PM – 1:30PM
1401 E 7th St.
Austin, TX 78702
I am excited to really explore design thinking and use the tools I learn to better position my work/life balance. Understanding your place in the world–especially the constantly evolving design world– is important to producing the best work you can while being the most authentic version of yourself. [/vc_column_text][mk_padding_divider][/vc_column_inner][/vc_row_inner][mk_divider style=”thin_solid”][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”548″ img_size=”medium” alignment=”center”][vc_column_text align=”center”]
Olivia
Art Director
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Canales & Co. Studio Tour
NOVEMBER 6, 2017 4PM – 6PM
32 Reese Dr.
Austin, TX 78745
From the picture alone, this place is totally #studiogoals, and I’m a sucker for clean and modern architecture. I’m sure the inside is just as aesthetically pleasing as well. I also feel like I learn so much by talking to other agencies about their work and process. I like to take smart tidbits and ideas back to our office.
Find Place in My Career as a Designer
NOVEMBER 6, 2017 12PM – 1:30PM
701 Brazos St.
Austin, TX 78701
As a young designer, I am always looking for places to grow and learn. This workshop further analyzes our role in the design world and how we keep up with the fast-paced, ever-changing industry. I am looking forward to exploring more of who I am in the career that I love.[/vc_column_text][mk_padding_divider][/vc_column_inner][/vc_row_inner][mk_divider style=”thin_solid”][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”551″ img_size=”medium” alignment=”center”][vc_column_text align=”center”]
Chris
Co-Founder /
Creative Director
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INTAKE ON THE LAKE: A Night of Projection, Music and Design at the Iconic Seaholm Waterfront
NOVEMBER 6, 2017 6PM – 9PM
100 West Avenue (intersection of West Avenue and Cesar Chavez)
Austin, TX 78701
The opening night of Austin Design Week kicks off at the Seaholm Waterfront building, just south of the power plant. The facility will be activated with digital projections, music, and activities that make it sound like it will be part Waller Creek Creekshow and part Pecha Kucha – two events that always make for great company. It’s also a good excuse to check out the new Central Public Library before-hand if you haven’t had a chance yet.
Finding Yourself in the Best User Interview Ever
NOVEMBER 7, 2017 12PM – 1:30PM
IBM
11501 Burnet Road, Bdg 903
Austin, TX 78758
I’m hoping to gather a few tips and ideas from this workshop on conducting great user interviews. The great set of facilitators (Ellen Kolsto and Farzana Sedillo) have a diverse background that should make for an engaging dialogue – and I’m just interested to see how they work. Beyond being excited to visit my former workspace (and seeing the new Design Center), I’m betting that the interview guides and hands-on activities will be something we can adapt to our clients and process here at LRM.
Home of the Future
NOVEMBER 8, 2017 6:30PM – 8:30PM
Umlauf Sculpture Garden
605 Robert E Lee Rd.
Austin, TX 78704
Architecture is one of my favorite art forms and types of history. This event at the Umlauf Sculpture Garden sounds like it will be a blend of both. Architect Scott Specht will lead a multi-screen video presentation that will showcase “houses of the future” from the 1940’s to today. I’m always intrigued by past generations’ anticipations of our current “future,” and how eerily close their predictions often are.
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Bo
Co-Founder /
Creative Director
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Studio Tours
Making Design for Good a Part of Your Career
NOMEMBER 10, 2017 6PM – 7PM
916 Springdale Rd; BLDG 4 Suite 101
Austin, TX 78702
Reflection by Design
NOVEMBER 8, 2017 8:30AM – 10AM
701 Brazos St.
Austin, TX 78701
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Why the New Austin Public Library will Make You Fall Back in Love with Austin
The new Austin Central Public Library opened yesterday and it is our city’s masterpiece.
The new Austin Central Public Library is our city’s masterpiece.
“It’s six huge floors!”
“There’s all these places to sit and work.”
“There’s 360° views everywhere.”
“When did these running trails open?”
These were just a handful of the rave reviews I could hear others tell their friends about the library as they wandered through the over 200,000 square foot facility – led by architecture design team Lake|Flato and Shepley Bulfinch.
Over 10 years in the making, the $125 million dollar project is a modern placemaking achievement. Once Jeff Bezos and Amazon see this place, I’d bet the chances of Austin hosting HQ2 are going to shoot way up. I hear they like books.
In the age of the internet, streaming content, and Amazon Kindles, the word “library” doesn’t carry the intrigue it used to. Most conversations I’d have about the new library development project would carry a lingering disinterest. “What’s the point of a library anymore?” “What are they going to do differently?”
The new Austin Central Public Library is Austin’s best new co-working space.
The newspapers would say “the new library will provide access to digital information, technology and community resources,” while the project was underway. But there was always so much vagueness to that marketing language. What does that mean exactly? And why will I (or anyone) care?
All those questions were answered just moments after walking through the glass doors.
Lounges and Reading Porches
The cramped and dimly lit library spaces of past generations have been replaced with natural light, reading porches, and sprawling lounges.
The library spared no expense in outfitting the space with some of the most functional and acclaimed furniture pieces. Bertoia. Panton. Eames. They’re all here and they all work. Walking through the space, it was impressive how naturally the hundreds of first-time vistors settled in – and used the space exactly how it was intended.
Every floor was outfitted with a unique space. On one floor, you’d find kids reading books on knit stools, or constructing creations of their own with Legos. Another floor featured a Teen Zone, that serves as a teens-only club filled with games and gathering space.
Co-Working
The conference rooms are on par with Austin’s largest tech companies.
The new Austin Central Public Library is Austin’s best new co-working space. Each of the six floors houses several “Shared Learning Rooms” that you can reserve for work and study. Furnished with glass whiteboards, Yves Béhar’s Sayl Chairs, 60″ televisions (connected to an Apple TV), and video conferencing equipment, the conference rooms are on par with the working spaces you’ll see at some of Austin’s largest tech companies (Home Away, T3, Capital Factory, Calavista).
Views
The best views of the city are here, and they’re breathtaking
The perimeter of every floor has access to the best views of the city. The structure creates viewpoints and vistas that make you step back and realize how big this city has grown, and how remarkable it has become. They’re simply breathtaking.
Access
One of the best things about this new public building is the access it provides everyone. There are laptop vending machines where you can checkout a Chromebook or Macbook Air. There’s a “Technology Petting Zoo” where you can try out the latest new tech devices – on display today was a PS4 VR headset, Makerbot 3D printer, Google Home, and more.
The computers, internet, and access that we often take for granted is right here available to all. And already you could see people engaging with their curiosity.
A New Downtown
Perhaps most critically though, the new Austin Central Public Library adds value and excitement to the city. The adjacent Butterfly Bridge offers connectivity between the Seaholm and 2nd Street districts. New running trails and lush landscapes surround its base, and the city feels brand new again. Downtown Austin has its new cornerstone piece.
The Austin Central Public Library is a landmark achievement in vision and execution. I encourage you to go and discover it, and be a part of a significant piece of our city’s development. It’s a textbook example of what’s possible in community building and placemaking.
And it will not just get you to go to the library. It will get you to fall in love with the city all over again.
Austin Central Public Library
Hours
Monday – Thursday: 10AM–9PM
Friday – Saturday: 10AM–6PM
Sunday: 12–6PM
Photography and Writing by Chris Perez
How Millennials and Gen Z Are Shaping the Future of Digital
In our previous blog post, we outlined some of our favorite takeaways from the 2017 WP Engine Summit. One of which focused on the future of the digital experience by generation, gender, and geography.
Jason Dorsey, Co-Founder of The Center for Generational Kinetics, led a discussion on the ways each generation interacts with technology and what their expectations are. The results were pretty interesting — not only do generations use technology differently, but they have different expectations of what tech experiences should be in the future.
Here are some of my favorite takeaways from Jason’s presentation.
DEPENDENCY ON THE INTERNET VARIES BY GENERATION
As a recap, here are the breakdowns of each generation by birth year:
Gen Z: 1996 – Present (ages 21 and younger)
Millennials: 1977-1995 (ages 22 to 40)
Gen X: 1965-1976 (ages 41 to 52)
Baby Boomers: 1946-1964 (ages 53-71)
It’s important to understand these breakdowns because dependency on the internet today, and the role of the internet in the future, varies by generation. Gen Z is the most dependent on internet access today, while Baby Boomers are the least dependent. Jason’s team found that going without internet for just one hour can actually be anxiety-inducing for Gen Z, and they are more likely to skip over long blocks of text to watch short videos instead. As marketers, it’s important to know your generational audience and tailor your strategy to fit their consumption habits.
Chubbies, a men’s shorts startup who’s here to “take men everywhere back to the pure shorts awesomeness of the 70s and 80s,” is killin’ the game with Gen Z. Almost all of their Facebook posts contain a short, branded video with a five-word caption and a link to their website. Their Instagram page contains a ton of user-generated content, framing their customer as the hero. With 1,685,549 Facebook page likes and 341,000 Instagram followers, they’re speaking to Gen Z in a way they understand on the platforms they use most regularly.
traditional advertising outlets like TV spots and print remain most effective with Baby Boomers
Baby Boomers are, in fact, active on social media, citing Facebook as their favorite platform. However, traditional advertising outlets like TV spots and print remain most effective with the age group. In stark contrast to Millennials and Gen Z, Boomers don’t mind reading longer bodies of text and possess longer attention spans. Pharmaceutical brands Humira and Lyrica spent $366 and $331 million on advertising in 2015, and TV spots still dominate media spending.
FOR YOUNGER GENERATIONS, AUTHENTICITY IS KEY
Gen Z wants to know how an item or a decision will fit into their lifestyle before they purchase
Gen Z, who are more active on social and dating sites, want to know that who they are talking to is a real, authentic person (especially on dating sites like Tinder and Bumble. No catfishing here). In retail shopping experiences, they desire to see themselves in items they’re interested in before purchasing. Jason cited teenagers FaceTiming their friends from retail dressing rooms to make sure they’re making the right clothing choices before checking out. They want to know how an item or a decision will fit into their lifestyle before they purchase — making authentic brand storytelling more important than ever.
Photo: @Bumble
THE FUTURE IS FUELED BY THE INTERNET AND PERSONALIZATION
Most people believe that everything will be connected to the internet by 2022
One of the biggest themes of Jason’s discussion was that the future will be fueled by the internet and personalization. Most people believe that everything will be connected to the internet — including clocks, refrigerators, vacuums, dishwashers, and other appliances — by 2022. That means brands could have even more outlets to reach their audience. Currently, you can order groceries, listen to your Spotify playlist and send personalized messages from your Samsung refrigerator. You can check the status of your laundry and begin a new cycle from your smartphone with GE WiFi Connect washers and dryers. Typical appliances are becoming smart, convenient and completely personalized to your taste — which is where the rest of tech is headed.
FOR MILLENNIALS, INTERNET LEADERS ARE JUST AS IMPORTANT AS POLITICAL LEADERS
Jason’s team found that Internet leaders are just as important as political leaders for the Millennial generation —they actually place the lowest level of importance with political leaders relative to other generations. This is crucial in understanding how Millennials are influenced and thus, how our culture is shaped.
Houston Texans’ J.J. Watt, known for his Twitter presence (and for being one of the best defensive players in the NFL), set out to raise $200,000 for Hurricane Harvey relief. He ended the fundraiser after raising an astonishing $37,097,298 in just under two weeks. He called on his social media following in Houston’s time of need, and they gave him their trust — and their money.
With likability comes trust — something that young people of today just don’t find in politicians — except maybe that Bernie guy.
How did J.J. manage to raise such a colossal amount of money in such a short amount of time? It could be because he’s relatable and seems like a genuinely good guy. His Twitter is filled with humor, shoutouts to other athletes, and photos of his family, and he regularly engages with his fans online. With likability comes trust — something that young people of today just don’t find in politicians — except maybe that Bernie guy.
Similarly, Lin Manuel Miranda raised $2.5 million for Puerto Rico relief in just 24 hours with one email. Manuel’s Twitter presence is strong and overwhelmingly positive, and his email gave a thoughtful, personal glimpse into his life and the life of fellow Puerto Ricans. He gives a face to the cause, adding a human component to a crisis that his readers may otherwise be removed from. Politicians have yet to reach this level of familiarity with a younger generations.
Photo: Sports Illustrated
YOUNGER GENERATIONS VALUE UNLIMITED INTERNET ACCESS MORE THAN THEY DO A COLLEGE DEGREE
Many college students feel that although they received a solid education, they graduated lacking skills in the latest technology. Silicon Valley is pumping out new tech at a rate that traditional colleges and universities can’t necessarily keep up with. That leaves graduates leaning on outlets like YouTube, Lynda or Skillshare to learn the latest tricks and techniques necessary for them to perform their job at the rate their employer expects. The Internet is a valuable teacher, and younger generations have unlimited access to knowledge at their fingertips.
Photo: Skillshare
THE INTERNET COULD BE A BETTER CALCULATOR OF MILLENNIAL DEBT RISK THAN A CREDIT SCORE
The final — and possibly most intriguing — point Jason’s team made was that in the future, the internet could be a better calculation of Millennial debt risk than a credit score. Historically, parents of Millennials have advised them to use debit cards for purchases to avoid getting into credit card debt. (Contrary to popular belief, Millennials aren’t in more credit card debt than their parents — it’s actually the opposite). That means their credit histories are either non-existent or very young, making it hard to accurately predict debt risk. In the future, risk could be more accurately calculated by analyzing a person’s internet patterns and consumption habits.
For example, consider a person making $40k annually who doesn’t have a high credit history; in what other ways could a loan officer assess their risk? With access to the person’s internet records, the officer could see that they regularly spend $200 per month at the grocery store, $100 per month dining out, $100 per month on transportation, and not much else. That person could be seen as less of a risk than, say, a person making the same amount annually but spending double each month on dining out, entertainment, and retail purchases.
Photo: Forbes
Whether we’re communicating with Gen Z, Millennials, Gen X or Baby Boomers, it’s important that our marketing strategies are tailored to the way they use technology. The future of tech is much closer than we think.
Learnings from the 2017 WP Engine Summit
Our agency primarily works in WordPress for the websites we develop for our clients, and those websites are primarily hosted by WP Engine.
This past weekend, Austin hosted the 2nd Annual WP Engine Summit
WP Engine (headquartered here in Austin) is a WordPress optimized hosting platform that was actually bred through local technology incubator Capital Factory, just over seven years ago. Last week, the now over 430 employee organization held their annual WP Engine Summit —a two and a half day event that connected and informed developers and agencies using the platform about what’s next.
Our entire team went to the conference and left energized enough to share the experience.
Photo cred: @karimmarucchi
Here’s what we learned, who we met, and some of the trends and ideas people were talking about.
Personalization is the next frontier
As technology becomes more and more pervasive, the digital experience needs to become the human experience. The whole reason we (as users) care so much about storytelling is that we are now so immersed in digital that we crave a more personal touch to the work and the content we see.
The digital experience needs to become the human experience
Content and interfaces that change based on a user’s preferences or conditions (whether they are viewing content on a smartphone, while aboard a rideshare, or during a particular time of day) will become more pervasive and allow marketers to adjust the conversation they have with their customers. Those who apply personalization layers successfully, with an authentic value-add to the consumer, will be the winners of the user experience.
The need for security transparency
How do you personalize without being creepy? It comes down to transparency, choice, and -according to the Engineering Personalization panel – a good use of your common sense filter.
Just because you have data, doesn’t mean you should use it
Sean Brown (CTO of Organic Inc.) noted that just because you have data, doesn’t mean you should use it. Instead, consider where your consumers are in their customer journey first. Don’t ask them to make commitments too soon, and focus on earning their trust.
As our devices literally become embedded with our fingerprint, voice, and face data, there’s going to be added scrutiny from the consumer on the brands they talk to. That’s why it’s going to be crucial for businesses to deliver on security, and keeping on top of new technologies to support their user’s best interest.
Apple is trying to emerge as a leader here with their recently updated (and very consumer-friendly) privacy page, probably in response to the questions, they are facing with FaceID.
The panel of Engineering for Personalization. From left: Moderator Monica Cravotta; Sean Brown, CTO of Organic, Inc.; Nick Bhavsar, SVP of Marketing at Get Smart Content; Thomas Prommer, Managing Director of Technology at Huge. Photo cred: @thomas_prommer
AI is great, but human intuition prevails for now
It’s hard not to fear the power of AI and the effects it may have on our jobs – there’s even a site about the likelihood of a robot taking your job – but there’s still time before the robot apocalypse. Even though AI is improving – how good are those new Spotify Time Capsule playlists? – studies do show that there are still several areas where people are uncomfortable with AI calling the shots (health and finance rank highest among users today).
For areas where users are more comfortable with AI (such as content recommendations), marketers and developers can still rely on the powerful tools of their feelings and intuition. Great campaigns and innovative experiences still need great (human) minds and instincts.
Partnerships are the new business
Nearly every agency we met had been acquired or a result of a merger from another agency. Given the pace at which paradigm-shifting technologies emerge, it’s easy to understand why; how many millions of people will soon have powerful AR devices in their pockets with the release of the iPhone 8 and X?
Working together is going to be an essential business faculty
This way of working fits right into the Summit’s theme of “The Future is Open” and the idea of open source – which itself can be viewed as one large partnership of developers wanting to participate and collaborate with you. As the scope and scale of our clients’ needs expand, working together is going to be an essential business faculty.
It’s all about the block chain. And people are still trying to figure out what that exactly means
Get a group of developers together for an evening happy hour, and someone is bound to utter the words “blockchain.” The technology buzzword of the moment is something people are largely still trying to understand and figure out.
What exactly is it? What companies and industries are going to use it first? And how will it affect marketing? We’re still trying to answer that, but it’ll become easier as more people start the conversations and ask the basic questions.
Here’s an article we read recently that helped give some context to our conversations.
How do you speak to millennials and who the heck are they anyway?
Jason Dorsey, the incredibly energetic Co-Founder of The Center for Generational Kinetics, kicked off his presentation by setting the record straight on Millennials: they’re not all in their mid to early 20s. Millennials actually include anyone born between 1977 – 1995, or 22-year-olds to 40-year-olds. The most impactful event to happen in a Millennial’s lifetime is 9/11. If a person was too young to process 9/11 and its effect on the world, they are not a Millennial — they are Gen Z.
It’s important to know your generational audience and tailor your strategy to fit their consumption habits
Here’s the breakdown of generations by birth year:
Gen Z: 1996-Present
Millennials: 1977-1995
Gen X: 1965-1976
Baby Boomers: 1946-1964
As marketers, it’s important to know your generational audience and tailor your strategy to fit their consumption habits.
For example, Gen X (1965-1976) uses the Internet primarily as a source of information, while younger generations — primarily Gen Z — use it for entertainment. Gen X might respond better to in-depth blog posts, while younger generations would connect more with social media video content.
Every generation associates the Internet with connecting and communicating with others. There was so much information here to make its own blog post, which we will follow up with very soon.
Roy Spence and Leonard Cohen
The Summit closed with an empowering talk by Roy Spence – the founder of advertising powerhouse GSD&M. Speaking seemingly stream of conscious, Roy discussed the beginnings of GSD&M (a band of his UT friends launched the advertising company on a whim with the help of a $5,000 loan that Roy later learned the loan officer co-signed on), and a few of the firm’s finest moments (from collaborating with “the givers” to shoot a hurricane relief spot with five former presidents in 48 hours, to the moment Southwest stood by its principles and decided to not charge baggage fees despite the industry movement).
Interspersed with these stories, where many tidbits of wisdom and good advice…
There are 2 types of people – honey and vinegar. Honey gives. Vinegar takes. Be honey. Surround yourself with honey. @royspence #wpesummit
— Stephanie Capouch (@scapouch1) September 29, 2017
“We don’t have time in life to have purpose only on the weekends.”—@royspence of @GSDM speaking at #WPESummit pic.twitter.com/lF0kG8sQSR
— WP Engine (@wpengine) September 29, 2017
“Don’t spend your life being average at what you’re bad at. Spend your life being great at what you’re good at.” @royspence #WPESummit
— Left Right Media (@leftrightatx) September 29, 2017
Roy delicately shifted his talk to the importance of purpose, and the country’s need for purpose inspired leaders. Noting that “if purpose inspired strategies work for business, then it should work for our politics.” Then came Leonard Cohen.
To demonstrate what purpose sounds like, Roy queued up the above video of a Norwegian quartet singing “Hallelujah.” “If you’re a purpose-inspired business,” Roy noted, “then you should know the words to the song… listen… stand up when it’s your turn… and know it’s beautiful when we all sing together.”
Thanks to everyone we met for the great conversation, and thanks to all the speakers, organizers and the entire WP Engine squad for putting together such a great event.
Looking forward to the next one.
Harvey Shelters Need Art Supplies and Games for Displaced Families
Art Supply and Game Donation Drive
Hurricane Harvey continues to force thousands of families out of their homes and into shelters in Houston and surrounding cities.
We are hosting a drive for art supplies and board games that kids can use while in the shelters in Houston, Beaumont, Port Arthur and surrounding cities.
Some children and families are likely to be displaced for many days – and even weeks – while they wait for damages to be assessed, and the restoration efforts to begin. Beyond that, many schools and after-school programs have lost their supplies as well. We want to bring comfort while they are going through this incredibly difficult time. Currently, children over 10 are sorting clothing donations all day, and small children are left with little to do. Please help us.
In Austin, we are hosting a drive for art supplies and board games that kids can use while in the shelters in Houston and coastal cities. We will bring them to set up creation stations at George R Brown and other shelters once it is safe to get to the cities.
See below for our drop-off location We are happy to take other supplies that the shelters need, as well. Here’s a good list of items needed:
Art and Games (please no toys):
• Notebooks and sketchbooks
• Paper and construction paper
• Safety scissors, glue sticks
• Craft Supplies
• Stickers
• Markers, crayons, colored pencils, pastels
• Activity books
• Coloring books
• Board games for kids
• Playing cards
General donations (much needed):
• Socks
• Blankets
• Towels
• Large-size clothing
• Razors and Toiletries
Please bring donations to:
Left Right Media
2221 Holly St.
Austin, TX 78702
We will be collecting donations until Sept. 8.
If have any questions, please email bo@leftright.media.
